New Betting Sites

Sports betting is a bit of a national pastime in many countries all throughout Europe. Just have your look around some of the largest football markets where the biggest clubs play, and the best players hail from. Thanks to all of this, interest in sports betting has increased, and with that, new sports betting sites are keener than ever to get a part on the action.

Before you read on, consider having a quick and informative look through the table of the best new bookmaker brands on the market I have prepared for you:

1
89%
TOTAL SCORE

100% up to €500 Welcome Bonus

👍🏻Sports Betting
🎁Newbie Bonus
📱Mobile Website

2
89%
TOTAL SCORE

50% Up to €50 Welcome Bonus

🎁Solid sign-up offer
😎Live betting options
👍Betting markets are huge

3
88%
TOTAL SCORE

100% up to €250 Welcome Bonus

👍🏻Sports Wagering
🎁Cool Newbie Bonus
📱Sleek Mobile Website

4
88%
TOTAL SCORE

100% up to €200 + 100 Free spins

👍🏻Sports Wagering
🎁Cool Newbie Bonus
📱Sleek Mobile App

5
87%
TOTAL SCORE

100% Up to €100 with WELCOME100 code

🃏Additional casino offer
👍Wide-range of betting options
🤩Virtual betting offers

6
86%
TOTAL SCORE

10% Cashback up to mɃ 400

🎮Esports betting
🤑Crypto-friendly
⚡Fast withdrawal

7
86%
TOTAL SCORE

150% up to €2000 Welcome Bonus

👍🏻Wide Range of Betting Options
🎁Tournaments
👏🏼Birthday Bonus

8
86%
TOTAL SCORE

100% up to €100 Welcome Bonus

👍🏻Numerous sports betting options
🎁Various promotions
📱Good mobile compatibility

9
86%
TOTAL SCORE

100% Up to €2500 with JOIN125 code

👍🏻Good range of sports market
💰Cryptocurrency usage
🎁Excellent bonuses

10
85%
TOTAL SCORE

100% up to €100 Welcome Bonus

👍🏻A wide range of betting options
🎁Mobile Betting
📱Simple and responsive website design

11
85%
TOTAL SCORE

BET €15 Get €10

👍🏻Excellent sports betting options
🎁Good bonus deals
👏🏼Loyalty Program

12
85%
TOTAL SCORE

100% Up to €100 Welcome Bonus

🪙Crypto-friendly
🎁Good bonus offers
👍🏻Nice betting markets

13
84%
TOTAL SCORE

100% up to £30 Free Bet Welcome Bonus

👍🏻Sports betting options
🎁Juicy Bonuses
📱Live sports

14
83%
TOTAL SCORE

100% up to €100 Welcome Bonus

👍🏻Sports Betting Options
🎁Welcome Bonus
📱Sleek Website Interface

15
83%
TOTAL SCORE

100% up to €100 & €10 Free Bet

📲Special App
🤩Having a lot of sports to bet
🃏Casino option

16
83%
TOTAL SCORE

100% up to €100 Welcome Bonus

👍🏻Sports betting opportunities
🎁Juicy promotions
📱Loyalty Program

17
82%
TOTAL SCORE

100% up to £100 Welcome Bonus

👍🏻Sports betting options
🎁Juicy Bonuses
📱Live sports

18
82%
TOTAL SCORE

100% Up to €100 Welcome Bonus

👍€100 Bonus
✔Low Wagering Requirements
😍Low Minimum Bet

19
81%
TOTAL SCORE

100% up to €300 Welcome Bonus

👍🏻Various sports branches
🎁Juicy bonuses
📱Good customer support

20
81%
TOTAL SCORE

50% up to €100 Welcome Bonus

👍🏻Excellent sports collection
🎁Good bonus and promotional deals
👏🏼Playable via FIAT and bitcoins

21
81%
TOTAL SCORE

100% up to €20 Welcome Bonus

👍🏻A wide range of betting options
🎁VIP Programme
📱Mobile Betting

22
81%
TOTAL SCORE

€300 Bonus Package

❤ Daily Promotions
⚡️Fast Withdrawals
🎁€300 Bonus

23
81%
TOTAL SCORE

Pay N Play

⚡Fast Payouts
✔Various betting options
👏Various Withdrawal Options

24
80%
TOTAL SCORE

100% up to €50 Welcome Bonus

👍🏻Wide-range of Sports Betting Options
🎁Accessible conveniently on mobile devices
👏🏼Good Bonus Deals

25
80%
TOTAL SCORE

110% up to €1000 Welcome Bonus

👍🏻Instant Cashouts
🎁Tournaments and VIP program
👏🏼Lucrative Welcome Bonus

26
79%
TOTAL SCORE

100% Sports Bonus up to €100 + 20 FREE BET

👍🏻Easy registration
🎁Daily bonus opportunities
📱Good mobile compatibility

27
78%
TOTAL SCORE

Get 100% Up to €100 Welcome Bonus

😍A lot of sportsbetting options
🎁Good welcome bonus
👌Nice loyalty program

28
77%
TOTAL SCORE

50% up to £25 Free Bet

👍🏻Sports betting options
🎁Juicy Bonuses
📱Live sports

29
77%
TOTAL SCORE

100% Up to €100 Welcome Bonus

💰Bitcoin-friendly
😁Various Betting Options
🥇Having a Promo Code

30
76%
TOTAL SCORE

Get Up to 7 BTC Welcome Bonus

😍Many live stream options are available
🤑Support for several cryptocurrencies
⚡Withdrawals can be completed in a very fast manner

31
76%
TOTAL SCORE

100% up to €100 Bonus

😋Special Promo Code
⚡Fast Payouts
💰Bitcoin-friendly

32
75%
TOTAL SCORE

100% up to €130 with BETTINGREX code

😉Special Promo Code for BettingRex readers
📱User-friendly Mobile App
🤑Bitcoin-friendly

33
74%
TOTAL SCORE

100% up to €50 Bonus

😍Special Promotions
👏Various Withdrawal Options
🎁€50 Bonus

34
73%
TOTAL SCORE

100% up to £20 Welcome Bonus

👍🏻Good promotional deals
🎁24/7 live chat option
👏🏼Number of banking options

35
68%
TOTAL SCORE

100% Up to €1000 Welcome Bonus

🤟Large coverage of sports
👌Bonuses are quite substantial in number
👏Customer support is open 24/7

36
68%
TOTAL SCORE

📱Availability of the Mobile app
🎁 Benefits associating VIP program
😍 Wide-range of sports betting options

37
65%
TOTAL SCORE

100% Up to €500 with WLT001 code

🥰Good bonus collection
🤟🏻Wide-range of sports markets
👏🏼24/7 customer support

38
64%
TOTAL SCORE

5% Daily Cashback

👏🏼Vast sports betting selection
🤑A number of deposit and withdrawal options
😇Decent customer support

39
62%
TOTAL SCORE

100% Up to €100 Welcome Bonus

👍🏻Comprehensive bonus selection
🎁Vast betting options
👏🏼Appealing and neat design

40
62%
TOTAL SCORE

100% Up to €100 Welcome Bonus

👍Excellent coverage of various sports
💰Crypto-friendly bookie
😊Simple User Interface

41
59%
TOTAL SCORE

200% up to €200 Bonus

😍€200 Bonus
📱Mobile-Friendly
👍Successful Customer Support

42
54%
TOTAL SCORE

100% Up to €150 Welcome Bonus

👍🏻Mobile application
🎁24/7 customer support
👏🏼A wide range of betting options

43
30%
TOTAL SCORE

50% Up to €100 Welcome Bonus

😍Pay N Play Bookie
👍Various betting options
😊Additional Casino Section

44
18%
TOTAL SCORE

100% up to €35 + Cashback

📱Mobile-friendly
✔Various betting options
🤑Attractive odds

45
14%
TOTAL SCORE

Get Up To €200 Welcome Bonus

🎯Good sports events collection
💰Several banking options
😍Excellent bonus deals

46
10%
TOTAL SCORE

100% up to €122

📱User-friendly Mobile App
✔Various betting options
🎁€122 Bonus

47
10%
TOTAL SCORE

100% Up to €100 Free Bet

🌏Wide range of sports booking options
✅Various types of betting markets
💬24/7 live chat

In line with this trend, all new bookies try to bring you a variety of excellent sports treats. But punters – or sports fans – are much smarter than they used to be.

They are level-headed, knowledgeable and quite insightful, so what bookies need to do now is come up with no-bullshit offers if you will excuse my robust language here.

I am Rex, and I make sure that websites keep their end of the bargain. Today, we will talk about bookies, and specifically new sports betting sites. Let’s see what this is all about.

best new betting sites

What New Betting Offers Are There?

The first thing that often comes to mind when speaking of sports betting bonuses is – how good are they? But before you or I can know for sure, we need to first trace their evolution as a phenomenon. Let’s have a closer look.

How Sports Betting Bonuses Changed Over the Years

I have been around the industry for a good while, and most things went from big, juicy bonuses to more moderate offers. You see, offering a whopping €2,000 in bonus funds may work for iGaming, but it certainly doesn’t sit well with sports fans.

After all, as punters, we are not testing our luck – we are trying to make educated guesses. I admit that betting has a fair chunk of chance in it, but sports betting is a lot of theory too, in my opinion.

As a result, promotions today have to do with moderate, but still very helpful amounts. In a way, the #1 trend today is to make promotions honest, transparent and unambiguous.

So, What Bonuses Can You Get?

You can get quite a few viable offers. I have covered most of those in my dedicated write up on sports betting bonuses, and you can peruse them at your own pleasure. To give you a quick summary, though, you can expect numerous outstanding treats each worth your attention.

To begin with, there is a welcome pack. Often, there will be free bets. In fact, I am pretty certain that by now, no self-respecting new bookie would forego this option.

If you are truly looking for consistency, it’s perhaps time to try your hand with а reload bonus – one that will keep your bankroll always stocked. Last but not least, there is the refer-a-friend promotion, which is designed to maximise the fun.

I will cut it here, as I have already done another in-depth article on sports betting bonuses. I welcome you to check it out.

What are the Differences Between an Established Site and a New Betting Site?

You might be wondering – what are those new online bookmakers, and are they even worth your time and effort studying them? As it turns out, it’s never a bad idea to familiarise yourself.

And look, I will be the first to admit that new doesn’t mean better, but it quite often means doing things differently. On this page, I only talk about worthy new bookies that have truly decided to step their game and offer something of value back to you. This could be anything such as:

  • Better deposit conditions
  • More markets or niches
  • A better mobile experience
  • Quicker deposits and withdrawals
  • No fees attached to any transactions
  • More types of wagers and better odds

There are many things I try to study and compare before I come up with a decision on what to recommend and what to put back on the shelf.

New websites usually have an edge when it comes to mobile compatibility. Then again, established websites may have more money to afford a dedicated sport betting app. You can see how there is a bit of a to-and-fro.

I think to give you my reasons why new sites matter will be enough. Here are some of the inherent upsides I find in the new bookies recommended here:

  • Leaner user interface (UI) allowing for quicker bets
  • Bet slip that behaves intuitively with a fair cash option
  • Smoother and better-organised for a mobile experience
  • A slightly better focus on popular markets
  • Availability of alternative payment methods

Many of these reasons will coincide with some of the mainstream websites out there – the so-called established websites. Yet, there is an inherent advantage to a site developed specifically to focus on the above-stated features and one that is trying to catch up.

Rex, Are You Saying We Should Avoid Established Bookies?

Not by a long shot. All I am saying is that new sites certainly have delightful upsides, and such upsides can often guarantee you some pretty decent returns, which are in turn worth pursuing.

Established bookies will still offer somewhat better-priced markets on occasion, but this is natural. You see, I have said this before – in sports betting there is not really any ‘better bookmakers’ in terms of betting odds.

Why is that? Because on one occasion, one bookmaker is bound to have better odds than the next.

So, Why Choose New Bookmakers After All?

Personally, I think new sites are awesome – they make sure established companies don’t get complacent. There are many new companies which sign deals with top sports betting software providers and quickly begin to compete with the top betting dogs.

These are the best new bookmakers, and they usually have the most serious financial backing. Now, I don’t want to endorse the status quo, because there are many up-and-coming bookies, but I must agree – having good intentions often isn’t enough.

I only cover the bookies that can afford the best software, because this way, I know for a fact that what you get as a final product is fair. New bookies have their own appeal beyond the above-stated reasons.

For examples, I have found out that new betting sites are far more likely to offer:

  • More generous bonuses
  • Slightly better odds
  • Boosted fixtures for events

Of course, the more a site matures, the fewer exclusive offers you can find perhaps. However, those brands that want to preserve their good name usually keep offering various boosters, one-off promos and more.

How Do You Know If a New Betting Site Is Worth It?

That is a good question. When a new website releases, you probably won’t be the first one to find. It will take some time before the brand begins appearing on your search. Overall, it’s safe to bet that if a new bookie has caught your eye, that’s at least half the confirmation you need it’s worth it.

Now, with this said, any bookie should comply with some basic rules outlined by the industry, and this includes:

  • Reputation & Safety – I will start with what is arguably the most important feature of any bookmaker. Having a reliable and secure site is paramount, and that’s what I – or anyone checks first. That’s how a good reputation is established.
  • Swift payouts – Second on the list is how quickly a bookie pays. Not just how quickly, but also whether all payouts are honoured. That is again, something that could make or break the reputation of a website.
  • Great odds – Now, you and I probably agree by now – “the best odds” is a marketing buzzword more so than it’s actually a real thing. Yet, there are sites that offer decent odds, and the best way to find out is to just compare.
  • Mobile friendly – Nobody expects a new bookie (or even an established if you ask me) to have a dedicated sport betting app. Why would we? It takes space, it needs an installation, yuck! Yet, mobile-friendliness is quite important, and you want to make sure the bookie you pick allows you to bet remotely.
  • Cash-out feature – Why the cash-out feature? I find this to be quite handy. Now, a cash-out might tempt you into some bad decisions, but it’s also a great option to have if you want to change something.

How About Licensing?

It never hurts if a bookie is certified by a relevant regulatory authority, and that is exactly what I want to see. The best new bookmakers won’t miss out on a chance to obtain a relevant license. But who issues licenses? There are three main “checkboxes,” so to speak that any new betting site should tick off.

  1. The approval of a national regulator – Whether that is the Spelinspektionen, the UK Gambling Commission, or Malta Gaming Authority, a green light from a regulator matters a lot. It means a bookie is fully compliant with best practices in business, making it possible for you to trust them.
  2. ESSA – The Sports Betting Integrity Association is a regulator that makes sure that no sports contest has been fixed. The Associations seeks to work with more sportsbooks which can report suspicious betting practices, which is how most match-fixing issues are caught anyway.
  3. IBAS – The Betting Adjudication Service or IBAS for short is out there to help you sort out any issue between you and a sports betting site. If you think you have been wronged, filing a complaint with IBAS will give you a fair ruling into any case. Now, even if a bookie is not complaint with IBAS, they would need to comply with a verification check or they would risk losing their licenses.

This last point concerning the license highlights why it is so important to make sure that come what may. You should always try to stick with licensed bookies in the first place.

New Bookies Should be Mobile Friendly

I have touched upon this before, but I am about to give you a better explanation on why this is. A number of great bettors out there will tell you that they don’t go idly around watching every minute of every game. That might be the popular belief, but alas, it’s not necessarily true.

Instead, what most sports bettors do is to make sure they have access to a mobile platform that allows them to check things such as live scores, or see updated odds and lines – simple as that. Having access to a mobile platform always makes a new bookie a fair bit appealing, as it allows you to:

  • Get regular updates on odds
  • Check out the latest live scores
  • Have access to event bonuses

These are just a few of the perks, of course. Not least of all, you can place your bets as soon as the circumstances allow. In other words, mobile is an essential part of any experience, and you will often find yourself betting on the go, simply because it’s more convenient to do so.

A big part of the experience, of course, is the existence of an app – and whether you truly need it. That depends on the person. Usually, creating a shortcut on your smartphone’s desktop works for some.

However, some sworn punters would much rather have a dedicated mobile app. These can usually be downloaded from the Google Play or Apple Store and are quite secure, offering you another way to access the bookie without having to worry about security. Not that there’s anything wrong with accessing the bookie from a phone’s browser in my experience. In a word, it’s a matter of preference – no more, no less.

What Markets Do New Betting Sites Cover?

That is a great question. New online bookmakers will make sure that you have access to a whole lot of different markets. You can always enjoy such popular betting “destinations” as football, American football, basketball, ice hockey, baseball, motorsports, martial arts, golf, tennis, and even electronic sports (esports).

Betting on any of these markets has become quite popular and is expected by every sports fan. Besides, an interesting fact indicates that most people will bet on multiple sports in the very least, so bookies try to make the experience between any two verticals as seamless as possible.

Esports is hogging quite a bit of attention right now, and lots of traditional fans are converting to bet on that as well. Interestingly, it started the other way around. Bookmakers started introducing esports to draw gamers’ attention to sports. Boy, were they wrong?

In any event, you can expect to find all main types of bets, including 1×2, futures, proposition bets, and more.

The Betting Exchange – A Part of the Experience

While unlikely some new bookies may also have a betting exchange as part of their operations. Now, how a betting exchange differs from a traditional sports betting experience is the entity you bet against.

Instead of betting against odds listed by the bookmaker, you are more or less choosing to back one side and wait for someone – another punter – to back the opposite outcome. The bookmaker will only serve as an intermediary, charging a small fee on your bets and letting you sort it out.

You might think of it as a bloody Coliseum that somehow disadvantages a player, but that is not quite true. In fact, players feel much more inclined to back certain outcomes, especially when they know they are playing against another human being and not just a computer algorithm.

Since punters have even chosen to transform sports betting in a full-time career following the abrupt and widely successful appearance of betting exchanges, and as you have guessed correctly, mobile exchanges are also part of the mobile landscape, no questions asked.

It’s All About Being Innovative – Decentralised Betting

Innovation matters and one of the ways new bookies stand out is by the payment methods they use. What payment methods are those precisely? Well, for starters, Trustly has occasioned quite the trend.

Even though regulation has been tightening, Trustly has made it possible to start betting right away. The way it works is that the platform will just exchange all necessary information needed for AML and KYC checks to the bookie automatically.

Now, this is not to say that all new bookmakers support Trustly, but many are catching up. Another popular way to make your bet is by using a decentralised payment method, such as a cryptocurrency. Bitcoin and Ethereum have become very popular and accessible.

While in the past, people have feared that cryptocurrencies may be over their head, bookies have become very skilled at explaining how these digital currencies work and why they should opt for them. Should might be a bit of a stretch of course.

You should always be able to choose what payment option you prefer. While Bitcoin has taken the front seat on most sports betting transactions, you shouldn’t miss out on Ethereum. The Ethereum blockchain is, in fact, developing quite rapidly and allows you to bet quickly and with a cryptocurrency that is not so prone to rapid price fluctuations.

Don’t Forget Being Social Media Friendly

Another big upside of opting for these new bookies is that they are usually social media-friendly. You might wonder – why would this even be important? The answer is quite simple – transparency. As it turns out, people like to talk.

And when they can discuss a website openly, on social media or otherwise. Most punters can freely say what they think about a bookie in the media, and there is little censorship that can get in the way.

It’s not just that, though. Bookies will actually use social media to announce new promotions, and it never hurts to stay tuned and see what new odds, bonuses and general events are up and coming.

Live Betting and Streaming at New Bookmakers

The question that crops up is can a new betting site deliver the same quality and involvement in terms of product as any of the main established companies. This mostly has to do with the availability of live betting and streaming.

In my experience, new bookies definitely embrace both practices, offering you access to a number of live markets as well as streams you can use to actually watch an event. Now, streams aren’t too important, perhaps, but having live markets is always handy.

The betting there is a little more advanced though, so don’t venture into live betting unless you are pretty sure what you do. Either way, though, it’s definitely a big plus to see some live markets available, as they usually offer quite a bit of value.

Should you be able to register and act upon the small fluctuations in the matches you want to bet on, though, you stand to reap quite the benefits – and not least of all, quite a bit of fun. Social media is definitely the way to go, and you will see bookies available at Facebook, Twitter, Telegram and Instagram sharing the stories of the day and giving you a unique insight in what they have to offer.

Sports Betting Should Be Fun

Regardless of your intentions about sports betting, the most important thing to keep in mind is to make the entire experience entertaining. No more, no less. While some people seek to turn a great hobby into a full-time career, this is not always advisable. In the meantime, though, there are tons of new online bookmakers where you can find great value.

Above all else, sports betting is a social affair. You ought to be connected with the community, participate in discussions and look up the latest previews. Over time, you will develop your own preference for sports betting.

Sometimes, you will probably seek to turn a bigger profit, and on other days, you might just want to have a bit of fun. Either way, you will definitely find opportunities to do both at some of the best new online betting sites.